Create a consistent, end-to-end intelligent assistant use experience—turning “to-do” into “done”.


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IBM watsonx Orchestrate

Lighten your workload with IBM watsonx Orchestrate, powered by LLMs. Streamline workflows and automate tasks with a catalog of skills. No specialized training needed. View IBM Automation Builder add-on for end-to-end building experience.

Client
IBM

Year
2020–2023

Role
Visual Design Lead, UX Design

Deliverables
Prototypes, Illustration, Micro-interactions, App Icon, Marketing video assets, Research insights, Scenarios, Usability testing, Quality assurance, Award assets, Playbacks

Team
Andy Gatford, Manager
David Levinson, Mentor
Steve Haskey, UX
Fabienne Schoemann, UX
Hunter Hobbs, UX
Myriam Battelli, Illustration
Isaiah Guzman, Visual
Eva Dage, Visual
Alexis Mook, Research
Susie Wright, Research
Brian Tafel, Brand
William Pope, Brand
Tyler Watson, Motion
Mike Olasov, Motion
Varun Sangwan, FED
Mark Cornaia, FED

Sales Use Case Research

Marketing and Brand

Purchase experience

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Add a skill tour

App icon

Skill Catalog

HR Recruiting Use Case

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Assistant reaction exploration

Select Process

“Thank you for all the support and beautiful assets you provided the team to help us deliver a successful launch of Watson Orchestrate. You are a wonderful collaborator and you did an incredible job preparing and conducting the UX research sessions in NYC. I appreciate all that you do to help our program be best-in-class.”


— Danielle MacLean, IBM VP of Product Management